Getting the marketing message right about ESG

Much of the scepticism levelled at sustainable investing stems from false assumptions that it’s a form of activism.

Even though these days we’re all much more conscious about issues like climate change and making the world a better place - everyone knows about the ‘David Attenborough’ effect - many of us are still a bit nervous about putting their head above the parapet. 

Recycling household waste, buying electric cars, can still feel like a drop in the ocean to some, and a mountain to climb.

This is where the ESG message gets confused.

Read more in my piece on Nucleus’s illuminate blog.